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The Durham Rose Ten Commandments

  1. The customer is at the core of everything you do. It is your ring that we are designing and you are the one asking your partner a life-changing question. What you want matters to us.
  2. Provide nothing short of quality products. We only sell hallmarked, quality-assured rings that are designed to be passed down from generation to generation.
  3. Treat everyone as equal. Your budget will not affect the service we provide; whether you are spending £800 or £800,000 our sole aim is to help you to design the perfect ring within your means that you are completely satisfied with.
  4. If it follows the laws of physics, we can make it. We like to push the envelope of ring design and manufacture and it is very rare that we are unable to make a design into a reality. In such instances, we will work with you to create a product as close to the original design as possible.
  5. Be transparent about costs. We communicate the costs of each element of your ring throughout the design process so that you always know where you stand.
  6. Be accessible. We strive not to hide behind a webpage and are always eager to communicate with clients by phone, email, text message, social media, post, carrier pigeon, propeller plane banners… okay, maybe not the last two, but you get the point.
  7. Always be discrete. We will never distribute clients’ personal details to third party agencies and will not bombard you with junk mail and offers. We hate spam just as much as you do.
  8. Be Unique. We only sell one-off, bespoke products that have been driven by the customer.
  9. Be competitive. We sell our bespoke products at a fair price, passing on cost savings to the customer. We will never overcharge to exploit a clients’ business.
  10. Be passionate. Always. We truly love designing rings – if we didn’t, Durham Rose would cease to exist.